Ricky Martin and Simon Cowell created a ratings’ hit for Spanish-speaking Americans.
Background and format
La Banda is a Latin American music reality television series on a quest to find a new hit Latin band to join the ranks of Menudo, Mercurio, Magneto and many others. Created and produced by the very famous Simon Cowell, the series features Ricky Martin, Alejandro Sanz and Laura Pausini as celebrity judges. Season 1 premiered on September 13, 2015 on the leading American Spanish language TV network, Univision, and Season 2 of La Banda came out on September 11, 2016.
La Banda is a new music-based, multi-media competition that will scour the U.S. and Latin America in search of the ultimate Latino boy band. Contestants will compete for a place in the new group and a coveted recording contract with Sony Music Latin. In a two-hour series premiere that attracted 4.2 million viewers, La Banda quickly turned Univision into the #2 broadcast station of the evening. But if season one is focused on finding a new One Direction, then season 2 is about discovering the new Fifth Harmony.